FAT bastard Wine Drives Breast Cancer Awareness for Seventh Consecutive Year

August 11, 2009

October is National Breast Cancer awareness month and for the seventh consecutive year consumers can purchase FAT bastard wines to help conquer this devastating disease. During the months of September and October, FAT bastard will donate 25 cents for every bottle of FAT bastard sold in restaurants and retail locations, up to $75,000. By the end of this year's campaign, FAT bastard will have raised nearly one half of a million dollars for this important cause.

Consumers purchasing FAT bastard should feel confident that their hard-earned dollars will directly support breast cancer research, education and treatment, making an immediate impact.

Over the past five years the Christina S. Walsh foundation has provided support for breast cancer patients in more than 32 states. "Thanks to the donations of companies such as FAT bastard, we have not had to say no to one patient yet," said Robert Walsh, Director. "While we firmly believe finding a cure is imperative, we are focused on providing financial support to patients facing breast cancer and helping them deal with everyday hardships." The Christina S. Walsh foundation is a non-profit organization that provides financial assistance for treatments of uninsured patients, medications and tests not covered by insurance, wigs, transportation to and from treatments, hospice care and other financial burdens facing breast cancer patients.

"Advancements are being made in the prevention, detection and treatment of breast cancer every day, yet this insidious disease continues to inflict too much suffering and loss. Our ongoing research to find a cure would not be possible without the generous support and long standing commitment of donors such as FAT bastard Wines," said Kit Herrod, Director of External Affairs, Fred Hutchinson Cancer Research center, "They are an indispensable member of our team."

During the donation period, FAT bastard wines will be easy to spot on the shelf, wearing a special breast cancer awareness necker with an attached pink ribbon pin for consumers to wear in show of their support.

FAT bastard continues to grow in popularity with consumers, making it one of the top selling French wines in the United States. This is a compliment to FAT bastard's consistent high-quality, fun and unforgettable name and consumer friendly packaging. Sourced in Languedoc-Rousillon, the FAT bastard wine collection consists of Chardonnay, Sauvignon Blanc, Rose, Pinot Noir, Shiraz, Merlot and Cabernet Sauvignon. For more information about FAT bastard wine visit fatbastard.com or call toll-free 1.800.859.0689.

Source: Click Wine Group