By investigating health and beauty claims and test-driving every single experience they cover, Brue and Gelula have created a reliable and trusted resource for the swelling ranks of New Yorkers seeking the latest well-being services and information. Well + Good clues readers into what's worth their time and money, and what's definitely not.
Well + Good publishes several articles a day and sends two subscriber e-mails per week. Its well-researched articles provide a clever and critical approach to a healthy New York City lifestyle. It celebrates living well in the city, but substitutes the latest workout for the latest restaurant and best acupuncturists for New York Magazine's Best Doctors.
"Our five content channels--Good Sweat, Good Looks, Good Escapes, Good Advice, and Good Food--reflect the key components of wellness," says co-founder Alexia Brue. "It's our mission to present these wellness pillars in an accessible and affordable way that's also quirky and fun for our readers."
A News + Deals microblog covers breaking well-being stories, as well as act-now bargains. The editors also curate event listings on the website's Events Calendar, and keep an enthusiastic community of health-conscious readers engaged throughout the day on Facebook and Twitter. The Well + Good community also gathers offline for monthly events that give Subscribers access to the city's best fitness experiences and renowned health and natural beauty experts.
"A lot of people associate New York City with buzz-worthy restaurants and boozy nightlife, but it's also a wellness capital with lots of healthy living options," says co-founder Melisse Gelula. "The city has a passionate yoga community, leading well-being experts, and loves its farmer's markets as much as its museums. Now it has an insider guide that delivers entertaining and reliable news to health-conscious New Yorkers."
Prior to its official launch, magazine journalists Alexia Brue and Melisse Gelula started Well + Good as a single column blog. Brue, who holds an M.A. in journalism from Columbia University, is the author of Cathedrals of the Flesh: My Search for the Perfect Bath (Bloomsbury) and has written for the New York Times Magazine, Conde Nast Traveler, and Vogue among others. Gelula began her career as a Fodor's editor, where she authored many travel resource guides. She is the former editor in chief of SpaFinder Lifestyle and beauty editor of Luxury SpaFinder Magazine and has written for Departures, Martha Stewart Living, and Budget Travel among others. Well + Good is a natural extension of the founders' knowledge of and passion for fitness, healthy eating, and alternative medicine.